Your Food Business Is NOT Your Recipe

Posted on April 08, 2014 by

We get a lot of phone calls and emails from food businesses asking how secure their recipes will be on ReciPal.

We explain that only your account will have access to your recipes, then go on about our security practices and lots of acronyms and concepts that food entrepreneurs rarely understand, and beyond that we don't ask for any instructions or preparation details. Basically, we do everything we can to keep your recipe safe and take it quite seriously.

The Real Value of Your Food Business

What we really want to say though is that the real value of your food business is everything BUT the recipe. Yes the recipe is a starting point. You can think of it as a prerequisite. But by itself it has almost no value.

If someone got your recipe, could they sell it? There are millions of great recipes on the internet that are totally free. So what really creates value for a food business?

  • Your Branding
  • Your customer base
  • Your relationships with distributors, retailers, and co-packers
  • Your team
  • Your sales process

Moving Beyond The Recipe

It’s interesting that when we talk to more experienced food businesses, we rarely get asked about whether their recipes will be secure on ReciPal. They realize that a) their business value lies in the above mentioned areas and not their recipes, b) they aren’t going to understand how we manage security anyway.

It’s the smaller food companies that always ask. And it’s probably because at that point the recipe is all they have and that’s what they want to protect. But that’s also why they don’t have a real business yet, just an idea and a recipe.

So, we recommend trying to build that recipe into a business. The hard (and valuable) parts are what happen after you think up that recipe :)

About Lev Berlin

Lev Berlin ReciPal SlantShack Author Bio

Lev Berlin is the founder & CEO of ReciPal. Having previously been a founder of SlantShack Jerky, he needed nutrition labels and simple tools to start and run the business. He's read the FDA food labeling code countless times in the process of creating ReciPal and helping small food businesses with their labels. He's reviewed and created thousands of food labels, and been a mentor and guest speaker at food incubators, food business courses, and regulatory conferences, like Brooklyn Foodworks and ICE.

After graduating from Princeton with an engineering degree, Lev was a management consultant, then founder or early employee at half a dozen startups. He loves nothing more than helping other small businesses get off the ground and achieve their goals.

Learn something? Check out similar posts:

Food Marketing Resources
Learn why hundreds of food entrepreneurs already use ReciPal to manage their recipes, costs, and create nutrition labels.

Just want lessons on growing a food business?

We're learning a lot and so will you.

Your information will not be shared.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Sevice apply.

comments powered by Disqus

Search the Blog

Want To Grow Your Food Business?

Food folks just like you have had great experiences making nutrition fact labels, costing recipes, and managing inventory with our web app. It was designed by food entrepreneurs for food entrepreneurs, so it makes sense.

Popular Posts


Private Labeling FoodGetting Started With Food LabelsCopackingFood MarketingGetting Into RetailFood Label NewsInventory ManagementDatabase Nutrition AnalysisLabeling Rules And GuidelinesContestsGuest PostsFeaturesTips And TricksFood PackagingEngineeringPressResourcesFundraisingPricing Your ProductEntrepreneur Interviews

ReciPal: Simple Software for Food Businesses

Join some of the most successful food brands
in creating nutrition labels, costing your products, and tracking inventory on ReciPal.

Start your free trial now!