Reference Amounts Customarily Consumed (RACC)
The FDA defines standardized reference amounts for over 150 food product categories
in 21 CFR 101.12.
These amounts represent the quantity of food typically consumed per eating occasion
and are the basis for determining the serving size on your nutrition label.
Discrete Units (Pieces)
Products sold as individual pieces — like cookies, slices of bread, or bars —
determine their serving size based on how the weight of a single unit compares to the RACC.
Depending on the ratio, the serving may be one unit, multiple units, or a fraction of a unit.
Bulk & Household Measure Products
Products measured by household units (cups, tablespoons, teaspoons) express their
serving size in the appropriate measure. The FDA specifies which increments are valid
for each unit type, and the serving size is rounded to the nearest allowed value.
Single-Serving Containers
If an entire package is small enough relative to the RACC, the FDA considers it a
single-serving container. In that case, the serving size is simply the entire package
(e.g., "1 bottle," "1 can," "1 pouch").