Meet Stephen Hall: Your Food Marketing Resource

Posted on December 16, 2013 by

Here at ReciPal we're all about creating simple tools that will help you run and execute your food business. However, it's tough to go it alone whenever you're starting your own business and sometimes you need some help.

Call it coaching, consulting - whatever it is, we all need it occasionally if we want to accelerate growth and not make the same mistakes everyone else makes.

Enter Stephen Hall

Recently, we were lucky enough to speak with Stephen Hall, who is somewhat of a food marketing guru:

  • He runs SpecialtyFoodResource.com, which has a great list of resources for any food business as well as a useful newsletter.
  • He wrote Sell Your Specialty Food, which was praised by Oprah's magazine and many others as a go to guide for food start ups.
  • He frequently gives talks and workshops on business development and marketing for food products.
  • He also offers his services in the form of business and strategic planning coaching, in which capacity he's worked with brands like Newman's Own (helping expand to Europe) and Campbell's Soup (preparing specialty food distribution for Campbell Worldwide).

So, sign up for the newsletter and keep Specialty Food Resource in mind as you're starting your food business and looking to profitably market it. I think you'll find it quite useful.


About Lev Berlin

Lev Berlin ReciPal SlantShack Author Bio

Lev Berlin is the founder & CEO of ReciPal. Having previously been a founder of SlantShack Jerky, he needed nutrition labels and simple tools to start and run the business. He's read the FDA food labeling code countless times in the process of creating ReciPal and helping small food businesses with their labels. He's reviewed and created thousands of food labels, and been a mentor and guest speaker at food incubators, food business courses, and regulatory conferences, like Brooklyn Foodworks and ICE.

After graduating from Princeton with an engineering degree, Lev was a management consultant, then founder or early employee at half a dozen startups. He loves nothing more than helping other small businesses get off the ground and achieve their goals.


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